Liquid • Shopify
Hyper Frame – Gaming PC & Accessories Store
Hyper Frame is a performance-driven gaming brand specializing in custom-built PCs, gaming peripherals, and accessories. The client wanted an online store that felt visually bold and tech-focused, while making it easy for customers to browse gaming builds, compare specs, and purchase accessories.
- Client
- Hyper Frame – Custom Gaming PC & Accessories Brand
- Year
- 2024
- Industry
- Gaming / E-commerce / Technology
- Platform
- Shopify (Theme Customization)
- Built with
- Liquid, Shopify
Overview
I developed the store on Shopify using a premium theme as the base, which I heavily customized to match the brand’s aesthetic. This included design adjustments, product categorization, content updates, and product uploads, ensuring the store was visually appealing, easy to navigate, and optimized for conversions.
Objectives
- Build a gaming-focused e-commerce store with a premium feel.
- Customize a Shopify theme to align with Hyper Frame’s brand identity.
- Create clear product categories for PCs, accessories, and peripherals.
- Upload and configure product listings with images, descriptions, and pricing.
- Ensure fast, responsive performance on desktop and mobile.
- Optimize the checkout flow for a smooth purchase experience.
My role
- Shopify theme customization for branding & layout
- Product uploads, categorization, and configuration
- Image optimization & content formatting
- Store performance optimization
- Mobile responsiveness testing
Tech stack & tools
- Shopify for e-commerce platform
- Premium Shopify Theme (customized for branding & layout)
- Liquid (minor adjustments where needed)
- Canva / Photoshop for product image optimization
- Shopify Apps for product reviews and cart optimization
- Google Analytics for traffic and conversion tracking
Store Design & Customization
- Applied brand colors, typography, and style to give the theme a gaming-tech aesthetic.
- Created hero banner sections highlighting flagship PC builds.
- Structured mega menu navigation for easy browsing of PC categories and accessories.
- Designed highlight sections for special offers, featured builds, and best-selling accessories.
Product Upload & Configuration
- Uploaded custom PC build listings with detailed specs, performance tiers, and upgrade options.
- Added gaming peripherals & accessories with professional product images.
- Configured inventory tracking, SKU codes, and variant options for different hardware configurations.
Mobile-First Design
- Optimized product grids for touch-friendly browsing.
- Ensured fast page loads by compressing images and optimizing theme assets.
- Implemented sticky cart and quick-add buttons for a smoother shopping experience on mobile.
Project Highlights & Achievements
- Delivered a gaming-inspired Shopify store that reflects the brand’s high-performance image.
- Customized a pre-built theme to achieve a unique, branded look without full custom Liquid development.
- Uploaded and configured entire product catalog, ensuring accurate specs and images.
- Achieved fast load times and smooth navigation for both desktop and mobile users.
- Streamlined the checkout process to increase purchase completion rates.
“Our gaming PC & accessories store now feels like the ultimate gamer’s hub. Aneeb designed a high-energy, performance-driven website that’s fast, visually stunning, and easy to shop. Our customers love it, and so do we.”