Liquid • Shopify
MS Parts – Multi-Language Auto Parts Ecommerce Store
MS Parts is a leading automotive parts supplier based in Switzerland, specializing in premium car components and accessories. They required a multi-language Shopify store with advanced vehicle compatibility search to cater to German, English, and French-speaking customers.
- Client
- MS Parts – Premium Auto Parts Retailer
- Year
- 2024
- Industry
- Automotive / Ecommerce / Retail
- Platform
- Shopify (Custom Theme & Functionality)
- Built with
- Liquid, Shopify
Overview
I developed a custom Shopify storefront that integrates an advanced Year-Make-Model (YMM) search filter directly into the product catalog, ensuring customers can quickly find compatible parts for their vehicles. The site was optimized for fast performance, mobile responsiveness, and regional language accessibility, creating a seamless buying experience for car enthusiasts and professionals alike.
Objectives
- Build a trilingual ecommerce store for German, English, and French customers.
- Integrate a Year-Make-Model search filter to improve product discoverability.
- Design a clean, professional layout that reflects the brand’s premium image.
- Ensure mobile-first responsiveness and lightning-fast load speeds.
- Provide an easy backend management system for adding new products and updating fitment data.
My role
- Full Shopify store development
- Custom Liquid theme coding
- YMM filter integration & customization
- Multilingual setup with SEO optimization
- Performance tuning for faster load times
Tech stack & tools
- Shopify for ecommerce platform
- Custom Theme Development with Liquid
- Year-Make-Model Search App for advanced filtering
- Shopify Translate & Adapt for multilingual setup
- Custom JavaScript for enhanced filter interactions
- Shopify Payments & PayPal for seamless checkout
- Image compression & lazy loading for speed optimization
- SEO-optimized structured data for better search rankings
Year-Make-Model Search Filter
Integrated a premium vehicle compatibility filter allowing users to:
- Select Year, Make, and Model of their vehicle
- Instantly view compatible products
- Narrow down search without leaving the page
This significantly reduced search time and improved the add-to-cart conversion rate.
Services & Solutions Showcase
Developed a service-focused layout highlighting Kinectriq’s offerings, including:
- Information Technology consulting
- Engineering solutions
- Digital transformation services
- Strategic technology partnerships
Each service block features custom icons, concise descriptions, and scroll-triggered animations for a premium feel.
Multi-Language Support
Configured German, English, and French translations for the entire store, including:
- Navigation menus
- Product titles & descriptions
- Checkout process & customer emails
The Shopify Translate & Adapt tool ensured accurate translations while maintaining SEO-friendly URLs for each language version.
Lead Capture & Inquiry Flow
Integrated a conversion-focused inquiry form with:
- Conditional fields to match service interest
- Clear call-to-actions in multiple sections of the site
- Spam protection and validation for clean lead data
About & Expertise Section
Created an About Us section that blends corporate trust elements (mission statement, values, certifications) with dynamic visual cues to keep users engaged. This section builds credibility while reinforcing Kinectriq’s position as an industry leader.
Mobile-First Design
Optimized every page for mobile users with:
- Sticky search bar for quick vehicle lookup
- Large, thumb-friendly navigation buttons
- Optimized image loading for low bandwidth connections
Project Highlights & Achievements
- Expanded market reach with three fully supported languages
- Implemented a high-performance YMM search filter for easy product discovery
- Achieved fast load speeds despite large product catalog
- Delivered a mobile-first shopping experience for on-the-go customers
- Increased customer satisfaction by reducing search-to-purchase time
“Managing a multi-language auto parts eCommerce store is complex, but Aneeb made it simple. The site is fast, organized, and supports multiple languages flawlessly. Our global customers can now shop with ease — this has been a huge win for us.”