Amelia • Elementor • WordPress
Skin416 – Beauty & Skincare Website
Skin416 is a skincare brand offering professional beauty consultations and curated digital skincare solutions. The client needed a sleek, mobile-optimized website to establish trust, showcase services, sell digital products, and allow customers to book consultations online with ease.
- Client
- Skin416 – Premium Skincare Brand in Toronto
- Year
- 2024
- Industry
- Beauty, Skincare, Digital Products
- Platform
- WordPress (Elementor)
- Built with
- Amelia, Elementor, WordPress
Overview
I developed a custom WordPress solution that blended elegant visuals with high-performance functionality — focusing on user experience, digital product delivery, and mobile-first booking.
Objectives
- Build a conversion-focused landing website for the brand.
- Implement Easy Digital Downloads to sell skincare PDFs and resources.
- Set up Stripe payment gateway for secure checkout.
- Integrate a booking system for online beauty consultations.
- Ensure image optimization and mobile-first responsive design.
- Deliver a backend-friendly structure so the client can manage products & appointments easily.
My role
- Full WordPress Development
- Custom EDD Setup and Styling
- Booking Plugin Configuration
- Stripe Payment Integration
- Image Optimization + Performance
- Mobile-first Testing and Deployment
Tech stack & tools
- WordPress (Custom Theme + Elementor)
- Easy Digital Downloads (EDD) for digital product sales
- Stripe for online payments
- Amelia for service appointments
- Custom CSS/JS for styling enhancements
- Imagify + LiteSpeed Cache for performance optimization
- Yoast SEO for search visibility
Mobile-First Design
The entire site was designed and tested with mobile users in mind, ensuring a smooth browsing and booking experience on smartphones and tablets. Layouts were optimized for touch interaction, quick loading, and clarity on smaller screens.
Project Highlights
- Customized download confirmation emails and file access.
- Responsive booking widget embedded on multiple sections.
- Strategic CTA placement for increased bookings and digital sales.
- Optimized for local SEO to attract Toronto-based beauty clients.
“I was thoroughly impressed with his work. He is a highly skilled and did an exceptional job. I would not hesitate to work with him again.”